The Challenge with AdSense Applications

Getting approved for Google AdSense can be a complex and sometimes frustrating process. This article shares my personal experience with the AdSense application process and provides insights for others who might face similar challenges.

Initial Application and Rejection

My journey with AdSense began with what seemed like a straightforward application. After waiting approximately a month for review, I received the following rejection email:

Hello,

As mentioned in our welcome email, we continue to review your AdSense
application once AdSense code is placed on your sites. As a result of this
review, we have disapproved your account for the following violation(s).

Issues:
- Unable to review your site

Further detail:

Unable to review your site: While reviewing http://tlewis.mobi/wordpress/,
we found that your site was down or unavailable.

We suggest you check whether there was a typo in the URL submitted. When
your site is operational, you can resubmit your application with the
directions below.

Understanding the Situation

This rejection was particularly frustrating for several reasons. The website was fully operational and accessible from multiple devices and internet connections, with no reported downtime during the review period. The technical setup was correct, with the AdSense code properly implemented in the bottom right corner of the site, showing the expected blank space for unapproved accounts.

Common AdSense Application Issues

Based on my experience and research, here are some common issues applicants face:

  1. Technical Verification Problems

    • Reviewer unable to access the site
    • DNS propagation issues
    • Temporary server downtimes
    • Geolocation restrictions

  2. Implementation Challenges

    • Incorrect placement of AdSense code
    • Missing or incomplete code implementation
    • Code conflicts with other site elements

  3. Review Process Inconsistencies

    • Different reviewers may assess sites differently
    • Timing of reviews can affect outcomes
    • Limited communication about specific issues

Best Practices for AdSense Applications

To improve your chances of approval, consider these recommendations:

  1. Before Applying

    • Ensure your site is consistently accessible
    • Test from different locations and devices
    • Have at least 3 months of regular content
    • Implement proper SSL security
    • Have clear navigation and professional design

  2. During Application

    • Document your site’s uptime
    • Keep screenshots of your implementation
    • Maintain regular content updates
    • Monitor your site’s performance

  3. If Rejected

    • Review the rejection reason carefully
    • Address any mentioned issues
    • Test thoroughly before resubmitting
    • Consider alternative ad networks as backup

Alternative Ad Networks to Consider

While waiting for AdSense approval, you might want to explore these alternatives:

  1. Media.net

    • Yahoo! Bing Network
    • Similar contextual ads
    • Often easier approval process

  2. Ezoic

    • AI-driven ad optimization
    • Multiple ad partners
    • Additional site optimization tools

  3. PropellerAds

    • Various ad formats
    • Less stringent requirements
    • Faster approval process

Resolution

In my case, the solution was straightforward but unexpected. After resubmitting the application and documenting the issues publicly, the account was approved promptly. This highlights an important aspect of the process: persistence and documentation can make a difference.

Key Takeaways

  1. Be Prepared

    • Have your site fully ready before applying
    • Document everything
    • Implement proper tracking

  2. Stay Professional

    • Maintain professional communication
    • Follow up appropriately
    • Keep improving your site

  3. Have Backup Plans

    • Research alternative ad networks
    • Don’t rely solely on AdSense
    • Consider multiple monetization strategies

Conclusion

While the Google AdSense application process can be challenging and sometimes seemingly arbitrary, maintaining professionalism and persistence often leads to eventual success. The key is to ensure your site meets all requirements, document any issues, and be prepared to make necessary adjustments.

Remember that AdSense is just one of many monetization options available to content creators. While working through the application process, it’s worth exploring alternative platforms to diversify your revenue streams.